1/22/2023 0 Comments Fotobiz x review![]() Here’s the Ditlo contract (in italics) and my comments: Kramer is an honorable man, but he’s a businessman none the less. Alrighty then, maybe this is just the new normal.īut if you’re going to go down this road (or any other), you’ll want to understand the agreements you’ll be signing. And if they’re used editorially, isn’t that that something they normally pay a publicist to get for them? I guess it’s possible that when I wasn’t looking, the balance of power in our celebrity-crazed culture has changed the rules on me. If they get used commercially, the subject is going to get paid for use of their likeness anyway. After all, the pictures will either be used editorially or commercially. ![]() My first impression was that it was a little weird that we’re now paying B-List celebrities to give them publicity. When the pictures sell, Ditlo pays a royalty to the subject (that’s the innovative part), they pay any other out-of-pocket costs, then they split the remainder 50/50 with the photographer. Ditlo fronts a portion of the production costs and they provide art direction for the shoot. Ditlo matches up the celebrity with a photographer. The way it works is that Ditlo finds interesting people who are trending in the news (whether they’re athletes, actors, musicians or chefs) who are willing to do a photo shoot specifically for stock. Ditlo (which stands for Day In The Life Of) is the brain child of Bruce Kramer of Kramer Creative Group, which owns Artmix Creative, Artmix Beauty, Glue, as well as Ditlo. It may be too soon to say whether this is a viable business model, but I admire them for trying it. Ditlo is an innovative stock photography company that collaborates with photographers and up-and-coming celebrities to create content that they then license to commercial and editorial clients.
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